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October 2014

Market Watch

Multi Channel Network and AOL Platforms Plan to Pilot Industry’s First Integrated Programmatic Private Marketplace for TV

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AOL Platforms, a division of AOL, and Multi Channel Network (MCN), Australia's most progressive media advertising company, today announced their intent to pilot the media industry’s first integrated programmatic private marketplace for television. The world-first offering enables advertisers and agencies to perform targeted, data-driven, audience buying,...

FreeCast Products

The Domino Effect

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For years the most popular cable networks have resisted please from consumers to offer their content outside of traditional pay-TV packages. Their relationships with those cable companies were just too valuable to risk jeopardizing with such a move. And it's easy to see why. In...