Media Investors’ Jitters Fuel FreeCast’s Rocket Shot Platform: Rabbit TV
FreeCast, as a Virtual MSO, offers much-needed refresh for unpopular terrestrial cable and satellite TV distribution.
As media stocks tumble yet again, investors are questioning the outlook of companies dependent on cable and satellite TV distribution. The Wall Street Journal cited Time Warner’s third quarter results as stoking renewed cord-cutting fears. According to FreeCast, the television industry is long overdue for a reorganization of the cable/satellite aggregation model, bringing the process online as the core of a new pay-TV user experience. Because the company specializes in doing exactly that, media industry worries on Wall Street are like rocket fuel for FreeCast’s efforts to connect content with the viewers that want to see it, cord-cutters included.
William Mobley, CEO of FreeCast, the company known for selling over 4 million subscriptions to Rabbit TV, channeled consumer frustration with the current TV environment: “To consumers, cable isn’t cool anymore. They call it a rip off, they hate the poor customer service, and are reminded every of it every month when the bill comes. It frustrates them that in their living room, on their desks, in their pockets even, they have devices that are capable of accessing the content that they’re paying for, yet the providers make it difficult, complicated, or impossible by not putting it all in the same place. Consumers want to be able to access content easily on all of their devices. They’ve shown willingness to pay for it with the success of Netflix and others. It’s just a matter of time before the media industry figures that out and cashes in.”
Available both online and on the shelves of over 35,000 nationwide retailers, the fast-growing Rabbit TV is readily available to tens of millions of potential customers, having proven popular with its à la carte model, offering large selections of free ad-supported content, thousands more pay-per-view titles, and subscription pay channels that consumers can opt for. Available on all devices, Rabbit TV is set to launch in 10 new countries, before being joined by Select TV, the company’s next-generation set top box, early next year.