Multi Channel Network and AOL Platforms Plan to Pilot Industry’s First Integrated Programmatic Private Marketplace for TV
AOL Platforms, a division of AOL, and Multi Channel Network (MCN), Australia’s most progressive media advertising company, today announced their intent to pilot the media industry’s first integrated programmatic private marketplace for television.
The world-first offering enables advertisers and agencies to perform targeted, data-driven, audience buying, and deliver real consumer led analytics and insights for dynamic campaign optimization across the 70 subscription television channels from Foxtel, FOX SPORTS, BBC, Discovery, NBCUniversal, FOX International Channels, Viacom, Sky News and many others.
The move is designed to greatly advance the $4 billion TV industry in Australia* towards unified ad sales across TV and digital screens. The announcement was made at the annual Upfront event in Sydney, Australia presented by MCN and Foxtel.