NAB 2017: FreeCast focuses on ATSC 3.0 opportunity
As part of its strategy to offer customers the opportunity to have pick and pay à la carte premium channels, FreeCast plans to deliver a competitive pay-TV experience over-the-air using the new ATSC 3.0 standard.
Explaining the rationale for the move, the online video firm says that to date consumers have been forced to choose between a few dozen channels of varying reception with an HDTV antenna or hundreds of cable networks via costly cable and satellite subscriptions. Yet it adds that the new ATSC 3.0 standard opens up the opportunity to launch hundreds of networks, including pay channels, over-the-air.
“We’re at a point where cable and TV don’t have any need for each other. Increasingly, that cable into your home is a pipe for Internet service,” explained FreeCast CEO William Mobley. “ATSC 3.0 is exciting because it’s going to allow us to deliver a very complete TV experience wirelessly. It’s over-the-air just like your antenna TV today, so it’s not clogging your bandwidth. This means that a consumer needs only an HDTV antenna, our ONE box, and basic internet service. It’s an extremely low cost formula for TV service that doesn’t skimp on features or convenience.”