Explosive new tech service evangelizes growing consumer interest in a la carte VOD over depreciating cable and satellite bundled models
ORLANDO, Fla., Dec. 11, 2013 /PRNewswire via COMTEX/ — FreeCast’s Rabbit TV has done two things since its launch in February – (1) assembled the world’s largest online library guide of freely available TV shows, movies, live events, and (2) amassed over 2 million paid annual subscribers. From their ever-present infomercials to their colorful packaging lining the shelves at most major retail chains, including Walmart, Target, Bed Bath Beyond, Sears, Office Depot, Walgreens and many others, one can’t help but notice the company’s agnostic approach – giving consumers easy access to all available content, regardless of provider, and feeding their demand for additional services and devices.
With the average monthly pay-TV bill expected to reach $123 by 2015 (NPD Group 2013), and widespread customer complaints over channel bundling (Forbes 2013), consumers are seeking lower-cost over-the-top (OTT) options along with multi-device viewing capabilities. While Netflix is the most popular video on-demand (VOD) option for consumers at $7.99 per month, their licensing model is bound to face competitive pressures as the ‘big six’ media groups may refuse to cooperate with one another in the long-term.