Rabbit TV Announces Its Reinvention of Original Web Programming at NAB 2014
LAS VEGAS, April 9, 2014 /PRNewswire/ — Rabbit TV today announced that it will be launching a new original web programming network focused on niche content for highly targeted audiences. FreeCast Inc, Rabbit TV’s operating company, is at the NAB Show in Las Vegas this week negotiating with top web production companies that would benefit from its massive audience and unique monetization models.
The idea behind this new type of network is merely recycled from the cable industry’s model of aggregating multiple themed channels onto one service. An example of one of these channels is the Food Network, which covers a variety of specific show topics including food, candy, wine, cigars, outdoor cooking, and others. However, with today’s technology and the massive content selection available on the web, it is now possible using Rabbit TV’s network to monetize each of these niche topics as their own 24/7 scheduled programming channels for highly targeted audiences.
Despite reduced viewership compared to cable/broadcast, these newly targeted channels are ideal for advertisers, who will benefit greatly from the ability to deliver more effective advertising, which results in significantly higher ROI.
This model is also extremely beneficial to the producers of this niche content – the cost of distribution and delivery of original web programming is virtually zero with Rabbit TV, which also offers 100% of in-channel revenue to these distributors.
The majority of the original programming will come from top web-based production companies, many of whom already reside on streaming video portals like YouTube, Vimeo and Livestream, which provide a host platform but can’t offer the targeted audience aggregation or revenue opportunities available through Rabbit TV.
“Unlike cable and satellite, the Internet gives us unlimited channel opportunities, be it the RC hobbyists, the outdoor cooking enthusiasts, wine/cigar aficionados, or the local youth sports program. With today’s devices, video content is everywhere, easy to create, and inherently brings its own audience,” says FreeCast CEO William Mobley.
FreeCast Inc is also aggressively pursuing the use of this network as a transitioning platform for local network affiliates in major DMAs across the country that will ultimately be seeking an over-the-top (OTT) delivery partner in light of the recent ‘shared spectrum’ controversy, a very hot topic at this year’s NAB Show.