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The Road to À La Carte Television

OTT Squared

The Road to À La Carte Television

It’s a long one, but we’re getting surprisingly far down it.

Here’s a hard truth about the TV industry, one that will inevitably lead us to à la carte TV:
You can’t make consumers pay for channels they don’t want anymore.
The proof is everywhere. We’re in the midst of a consumer exodus from cable television.
Read more on OTT²

Kevin Speedy

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