Standalone HBO will Deal Another Blow to Cable Companies’ Video Subscriber Numbers
According to the New York Post, as many as 17 million people could subscribe to HBO GO when the service breaks out of the cable package this year. Most of those subscribers will be current cable subscribers, though it remains to be seen how many of them will still be once that isn’t a prerequisite of streaming their favorite HBO shows.
This falls in line with recent trends, including a rise in popularity of OTT subscription video on demand services, and a hemoraging of video subscribers from TV providers. 2015 will see the launch of several streaming services from other TV networks, including CBS, Univision, Showtime, Starz, and most recently Nickelodeon.
HBO alone has long been one of few cable-exclusives that have kept people who might otherwise have cut the cord shelling out for pay-TV every month. Dish Network’s Sling TV will give would-be cord-cutters access to ESPN without a cable provider, likely further contributing to cable subscriber loss.