Tiny streaming sticks are striking it big, but should you really go small?
Next year, 25 percent of households will have some sort of streaming device in their home, according to analysts. With Apple, Roku, Google, and Amazon all making dedicated streaming devices, consumers have plenty of competitive devices to choose from. But before you settle on a brand, the bigger question might be form factor: streaming stick or set-top box?
Inexpensive, compact and dead simple, streaming sticks like the Google Chromecast, Roku Streaming Stick and now Amazon Fire TV offer a compelling argument for “smaller is better.” And consumers agree. Google sold 3.8 million Chromcasts in its first year alone, the same number of set-top boxes Roku sold in 2013.