A curious dichotomy confronts the casual web surfer who visits Reuters.tv. If your browser window is more than 1,200 pixels wide—smaller than most laptop screens these days—you’ll see the above picture of a rather retro-looking alarm clock stacked atop some books, with the time at a bracing 6:30 (a.m., one presumes). Any narrower, and the picture flips abruptly to a dust-blown desert landscape with the unmistakable figure of Burning Man in the background.
Both these images—the first suggesting scrappy, makeshift industriousness, the second wild, free-spirited creativity—are clearly aimed at a younger audience than Reuters, better known for its financial data and its wire-service dispatches, is known for attracting.
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