We’re wasting more time than ever watching video, and we’re increasingly doing it online, a new Adobe report has found.
What’s more, “online” no longer means “on a computer” — it increasingly means on a smartphone, a game console, or a set-top box like a Roku or Amazon Fire TV.
People on the Internet watched 38.2 billion free videos online in the second quarter of 2014, a remarkable 43 percent jump over the same quarter a year ago. Almost three-fifths of those videos were viewed on smartphones.
And advertisers spent 25.8 percent more money in the same period, thanks in part to an average of two video ads per free video shown.
Read More