Amazon’s connected TV plans don’t end with the Fire TV, an Apple TV-like device it launched last year – the company announced the Fire TV Stick today, a $39 dongle that resembles the Chromecast, which is only $19 for the next two days if you’re already an Amazon Prime subscriber or if you sign up as a new one. Before the Fire TV launched, we received credible reports that Amazon was working on a device with a dongle form-factor, and this appears to confirm Amazon’s development team was working on more than one type of approach to a connected TV strategy.
The press material for the launch of the Fire TV Stick actually calls out the Chromecast by name, noting that Amazon’s hardware actually has two times the memory of Google’s streaming stick, along with a dual-core processor, MIMO Wi-Fi for better connectivity and a dedicated hardware remote. It has 1 GB of RAM on board, 8 GB of local storage and Amazon’s ASAP streaming tech, to launch streaming videos without the buffer delay you’ll normally get with streaming services.
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