AOL CEO Tim Armstrong has spent a lot of time building out his video business. Now he is buying Vidible, a startup that’s supposed to make it easier for publishers to get their video on other people’s websites.
People familiar with the transaction say that AOL paid around $50 million for Vidible, which had raised less than $5 million in the last two years. Most of that came via a $3.5 million round led by Greycroft a year ago. An AOL rep declined to comment.
Vidible describes itself as a “video management and exchange platform.” In English, that means that the company has an automated system that lets video owners sell their stuff to websites that want video inventory.
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