Verizon has approached AOL about a possible acquisition or joint venture, Bloomberg reported today, citing “people with knowledge of the matter.”
“Verizon’s primarily interested in AOL’s programmatic advertising technology—the automated buying and selling of ads online—which two people said could be paired with a future online-video product,” Bloomberg wrote. “With a takeover it would also gain Internet properties including The Huffington Post and subscribers who pay for Internet access.”
That’s right—some Internet users still pay AOL for dial-up service though the company’s profits have been declining for years. AOL previously was part of a giant merger with Time Warner in 2000, but the pairing failed spectacularly, and the companies parted ways a decade later.
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