This week Nielsen released the Total Audience Report full of facts and figures about how Americans consume video content. We are diving deeper into the report to see how the viewing landscape is evolving.
Consumers now have an overwhelming number of choices for what and how to watch, driven by advancements in technology and the availability of high-speed Internet. The snapshot below from Nielsen’s report shows how the video landscape has dramatically changed and improved, putting the power of choice in the hands of the consumer. And if there’s one thing the chart below also highlights, it’s that there is significant competition in the marketplace.
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