Many cable subscribers know that one of the most frustrating experiences is flipping on your TV and seeing that one of your favorite channels is no longer there because your cable provider hasn’t come to an agreement with the network. Every few years, when contracts are up, pay TV operators and networks engage in high stakes negotiations that threaten to black out popular channels for millions of customers. For the cable companies, channel blackouts often cost them valuable video subscribers who are all too easy to lose. For the networks, this represents a loss of millions of viewers and the monthly per subscriber fees their cable provider would have paid, as well as advertising revenue.
It looks like blackout season is upon us again. Currently Dish Network customers are getting hit the hardest. Many of the staples of cable TV packages, including CNN, the Cartoon Network, TMC, and more are currently blacked out, with Dish threatening to drop them permanently. Two other Turner Broadcasting-owned stations, TNT and TBS, will also be blacked out in December if an agreement is not reached. Contract negotiations with CBS are apparently not going well either, as the two companies’ fight recently spilled out in public. DirecTV subscribers have also been warned of a potential blackout of AMC, BBC America, the Sundance Channel, IFC, and We TV. Both Turner Broadcasting and AMC have called upon customers to call their cable providers and complain, but should the burden really be on pay TV subscribers, or are they being used?
While there’s a lot to lose for the big companies, your average cable subscriber isn’t likely to shed too many tears for them. While they lose channels, generally they continue paying the exact same price. The fact that you can pay a triple digit cable bill each month and still deal with blacked out channels is indicative of the problems with cable TV that have more and more people cutting the cord. There’s no perception of value. Some channels are forced on you, while others can just as easily be taken away, and the price only goes up. While multi-million dollar companies fight over the money, it’s easy to forget about the paying customers from which all that cash comes.
Here at FreeCast Inc, cable blackouts are another headache that we would like to see become a thing of the past. Rabbit TV Plus is television for the future, designed to eliminate many of the frustrations of cable TV. The result is a service that was built to be always affordable. FreeCast Inc does not have contracts with networks or pay retransmission fees, so we never have to worry about a breakdown in negotiations leading to users missing their shows. We don’t host, transmit, or deliver any of the content on Rabbit TV, instead we aggregate the audience, directing users to content where it can be watched at its source. Not only does this reduce the hassle and cost to our users, but it works out well for the content creators as well, since we deliver them additional eyeballs, increasing their audience and their ad revenues.