Long before Fox, CBS, or HBO debuted options for on-demand streaming video, business news-oriented cable channel Bloomberg was already available online and on many connected devices.
This, of course, is significant because the television industry finally seems ready to accept that TV viewing is moving online. Last month saw both HBO and CBS announce that they were preparing to launch standalone streaming video services that do not require customers to already pay for cable or satellite television service. CBS in particular is even launching its own online TV news network. Bloomberg TV, however, started way back in 2011, and it’s seeing a lot of success as a result of not waiting around.
Bloomberg told VentureBeat that its strategy has led the company to see one of its best months in terms of online TV and over-the-top (OTT; any TV content delivered outside of a cable or satellite TV provider, such as Comcast or DirecTV) viewership growth.
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