For decades now, most American households have had phone service and television. But these two staples of American life have taken very different courses since they first made their way into our homes. Television was once broadcast into homes for free, picked up by the ubiquitous rabbit ear antennas that are frequently associated with dated television sets. Phone service depended on overhead wires connected to the house, requiring phones that were tethered to outlets in the wall. And how do those services look today? What we call a “phone” is no longer a bulky plastic device that hangs on the wall, but a miniature computer that can play music, take and display photos, browse the web, and of course make phone calls, from just about anywhere in the world. In only about 25 years or so, the leap in technology has been amazing. As for TV, what was once delivered free over the air is now more often piped into homes via a cable, not unlike phone service from decades ago. And where it was once free, it now costs on average over $80 a month, and boasts prices that have risen faster than inflation, even through recessions.
Phone service has advanced at a mind-blowing pace. A mere 20 years ago, if you described a common smartphone from 2014 to someone, they likely wouldn’t believe such things were possible outside of sci-fi films. Go back in time 20 years and describe today’s cable TV service to someone, and they’ll immediately be on the same page as you, because it hasn’t changed much at all. Just like in the 1990s, you can’t watch it on a phone, only on a TV with a cable box that is plugged into the wall outlet. The only thing that might elicit any sort of surprise would be the much higher price. Why is it that while telephone service has evolved so rapidly, cable TV seems to be moving at a glacial pace? That’s a question many people are asking themselves as they write triple-digit checks to the cable company each month. And rightfully so. In 2014, cable TV is simply not a modern product anymore. It hasn’t kept up with the times, and as consumers’ lifestyles change thanks to new technology, it gets harder and harder to pay over $100 a month for a service that is not changing with them.
At FreeCast Inc, we recognized that from the start, and set out to build a TV service for the 21st century. Our first priority was a timeless one: it had to be affordable. That’s why Rabbit TV costs only $10 a year for hundreds of thousands of TV shows, movies, radio stations, and more, with premium content available to purchase à la carte. Next, we knew it had to be as mobile as our customers are. So we started with a small USB device that could be taken anywhere and used with any computer, and have since transitioned to a web-based platform that works on literally any device with an internet connection, from phones and tablets all the way up to smart TVs. Rabbit TV offers live events, live streaming channels, and a massive on-demand library, so users can watch their favorite shows on their own terms. And by giving all of our users the ability to create their own channels, we have eliminated the line between content creators and viewers, because in 2014 many are one in the same. Rabbit TV brings the best of entertainment in the 21st century together in one place.
As more networks and content creators come to the same realization as Rabbit TV’s 3 million plus users, they’re sure to begin offering their content to customers in a more modern format as well. HBO, CBS, and Univision have already announced plans to do so, and given their newest contract with the NBA, ESPN is all but sure to do the same. We’ve already seen the domino effect in motion, with several announcements coming within hours of each other following the big move by HBO. Network execs have realized that television is moving to the web whether they like it or not, and that the exodus from cable will only accelerate as it does. While their relationships with the cable companies still hold value, content makers know that they can’t afford to be left behind by this trend. Here at FreeCast, we’re fortunate to have been ahead of it. As more content moves online, we look forward to being able to offer it to our subscribers.