We’re increasingly living in a mobile society. From smartphones to tablets which have exploded in popularity, to laptops which are getting thinner and more powerful every year, to the cloud that makes our files, our music, everything available from anywhere. Today you can fit in your pocket thousands of times more computing power and storage space than the systems that took astronauts to the moon. And in 2014, it’s not hard to imagine a future in which we could one day take our devices to the moon and use them just as easily there. The first question many consumers ask about a new service or website is “does it have an app?” and the first question they ask about a place they plan to go is “does it have Wi-Fi?” Increasingly the expectation is that the products, services, and businesses that we use conform to our increasingly mobile, always-on, constantly-connected lifestyles.
Consumers know what they want, and they’re willing to pay for it. People pay hundreds of dollars, sometimes thousands, for a smartphone, but they’d never spend close to that much on a phone that they could only use in their house. Yet oddly enough, the exact opposite is true for another service: cable TV. In 2014, a consumer paying upwards of $1000 a year for cable can only really expect to watch it within a few feet of a cable outlet in their home. Curiously enough, other services offer video content that can be watched for free, or for much cheaper, on any device with internet access. Why does cable command such a premium when it seems so out of step with consumer expectations for other products? If it doesn’t make sense to you, you’re not alone. The cable companies have been losing subscribers for exactly that reason. The premium price just doesn’t match a service which is not only behind the times, but is often seen as rather basic to begin with.
Another trend in technology is that it’s always getting cheaper. A computer bought today that costs the same as one sold a mere six months ago can be expected to be much more powerful. Devices like tablets, that debuted at much higher price points, are now affordable for the masses. Some of today’s leading and most profitable companies have been built on the concept of low prices or even free products. They have done well because consumers are now armed with more information than ever to make decisions, so offering the best deal is often the best plan. Again, it defies logic that despite the availability of so many shows and movies online costing absolutely nothing, cable TV prices are sky high and continue to climb higher.
Looking at the current state of television, it’s easy to be disappointed by cable, but what many don’t seem to realize is that a brighter future isn’t woefully far away. Netflix, Amazon, Hulu and others are not replacements for cable, but there is a web-based television service that is as mobile as you are, available on all devices, and as inexpensive as possible too. With Rabbit TV Plus, your complete TV experience goes with you. From your phone, to your tablet, to a friend’s computer, the web-based service offers the same great content wherever and however you access it. In 2014, traveling shouldn’t mean you have to miss your favorite shows, or deal with an unfamiliar TV experience any time you’re out of your own home. Our viewing habits are as unique as we are, and with that in mind, Rabbit TV has created a truly personal television experience. And instead of charging over $1000 a year like the cable companies do for their one-size-fits-all bundles, Rabbit TV offers the best content the web has to offer for just $10 a year.