Aside from live sports and news, most of what we watch on TV will likely be delivered in an on-demand format before too long. With current on-demand offerings and many customers using DVR to record their favorite shows, it’s becoming more and more common to watch what we want, when we want, rather than tuning in when it airs. And why shouldn’t it be? TV shows are now recorded and delivered in a digital format, so it’s easier than ever for them to be served up over the internet. With frequent complaints that on hundreds of channels, there never seems to be anything to watch, consumers would surely welcome being able to watch nothing but their favorite shows, right?
Not so fast. Linear programming may not continue to be the standard, as it always has been thus far, but it isn’t going away either because it still serves an important purpose. It is essentially the easiest way to watch TV. With video-on-demand, you actually have to choose what you want to watch, which often involves browsing through menus or punching a title into a search bar, and the choosing from the results. Despite being able to watch anything you want, that strikes many people as a lot of work, especially when they are used to simply pushing a button and being greeted by some sort of content on their TV. And when their program ends or a commercial comes on, many people immediately tap the channel button, not looking for anything in particular, but rather surfing for anything that may catch their interest, an option that is no longer available with on-demand content. The benefit of linear programming is that there’s always something on, regardless of whether you have something in mind or not. With on-demand programming, not only is a lot required up front to select a show, but also when that show is over and the question arises of what to watch next. Netflix, one of the most well-known video-on-demand services, has spent millions of dollars to improve their recommendations, trying desperately to answer that question, making it as easy as possible to keep watching and keep those eyeballs on the service.
Those challenges may also prove to be the biggest obstacle to consumers considering cutting the cord. Cable prices are too high, and it’s been fairly well document that most of what you get with cable can be had much cheaper via the web instead. But despite the benefits to going cable-free, research has shown that despite a relatively high number of people indicating that they’re open to or plan to cut the cord, a much smaller number actually do. The reason is that getting rid of the familiar cable TV bundle for something else is a daunting task. And having to navigate menus and choose a show to watch each time you go to watch TV feeds in to the idea that cord-cutting, while cheaper than cable, is just too complicated for your average person. While we all have our favorite shows, much of the time we spend watching TV is just to have some form of entertainment, or even to have some noise in the background rather than a dead quiet house. As illogical as it is to pay for that kind of filler when so much content is available online for free, video-on-demand just doesn’t match the ease of use currently offered by cable. Or does it?
Just because content exists in a digital online library of some sort doesn’t mean that it can’t be delivered in a more familiar linear format, with programming scheduled 24 hours a day. In fact, bringing that familiarity and ease of use to web TV is going to be essential to moving consumers from traditional cable to web TV products. Yes, high prices and other faults with the cable companies will do so, but making it easier on consumers has the potential to speed the process exponentially. At FreeCast Inc in particular, we’re dedicated to giving users not just a wide range of content to choose from, but a complete TV experience, which includes many linear channels. Some are as-it-happens streams of content, like Bloomberg, which is essentially the same as what you’d see if you were watching the channel on cable. Others are actually playlists of content from the Rabbit TV Plus library, arranged into a schedule to be played continuously. On top of that, we’re even giving away free antennas, so that our subscribers can watch the same local and major network channels that they’re familiar with, on the same schedules, featuring their local news, favorite sports teams, and more.
As usual, FreeCast is ahead of the game. While other companies are without an answer, or spending millions of dollars to come up with solutions for these types of challenges, Rabbit TV Plus already has many of these pieces of the puzzle in place. There’s a slew of services that make it possible to cut the cord, but Rabbit TV Plus is the one that’s dedicated to making it easy. That’s why we pull from all of those sources and put everything together into a one-stop-shop for everything entertainment.