It’s a long one, but we’re getting surprisingly far down it. Here’s a hard truth about the TV industry, one that will inevitably lead us to à la carte TV: You can’t make consumers pay for channels they don’t want anymore. The proof is everywhere. We’re in the midst of...
Study after study shows that a good percentage of American TV viewers feel they are paying too much for their service and would love to cut the cord. But that desire ends the second they actually investigate what’s involved and what they’re left with. For...
Technologies that were once ubiquitous, once synonymous with television, are quite literally dying before our eyes. Cable and satellite TV continue to hemorrhage subscribers. And those subscribers are quite content to get their entertainment content through other means. This trend is wreaking havoc on the...
When it comes to TV subscription options, we’ve all considered “cutting the cord”. As of 2015, up to 15 percent of Americans had already done so. It’s no surprise, as traditional cable plans can cost over $100 per month, and offer tons of channels you never...
The media industry is facing a dilemma unlike anything it’s ever seen before. The business model upon which cable TV is built is dying, under siege from Web-delivered alternatives. But paradoxically, that same business model is also the future of Web-video and the media industry...
As its fate is debated within the halls of power by multi-billion dollar corporations, it’s easy to forget that the cable set top box is just a device. It’s salient only because that clunky box near your TV has become emblematic of its function, which...
Being in business, I’ve learned a lot. Perhaps one of the most fascinating things relates to the idea of abundance. If one of something is good, you would think that more must be better. But this isn’t always the case. In fact, there’s a fine...
The Media industry is, for the most part, collectively stumped by the challenges presented by the rise of the internet as the primary means of delivering television content. There has been no better illustration of that, than last week’s media stock tumble. There are many moving...
As usual, this week when I arrived at my office, there was one more player in the OTT space that wasn’t there before. This time, it was cable giant and NBC Universal owner Comcast throwing its hat into the ring with a virtual pay-TV offering...
EXECUTIVE INSIGHTS by Bill Mobley Over-the-top video has come a long way. I know, because I’ve been in the business from the start. As the founder of MegaMedia Networks, my company pioneered the no-download on-page web video, delivering over 800,000 point to point streams a day,...