CBS last fall launched a direct-to-consumer Internet TV service to deliver more content to “super-fans” of its content — and the Eye’s theory has been proven out, according to Jim Lanzone, president and CEO of CBS Interactive.
“People wanted more from us — they wanted it in more places, and they wanted it sooner — and they were willing to pay for it. So we built it for that audience,” said Lanzone, speaking at the Variety Entertainment Summit at the 2015 International CES trade show Wednesday.
Overall, people who have subscribed to All Access are watching twice as much as those who don’t subscribe, he said. “The super-fan theory completely proved true,” he said. “And it’s hitting a whole new audience.” Lanzone noted that about 10 million U.S. households have broadband but do not pay for cable or satellite TV: “We wouldn’t have had access to them otherwise.”
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