Sometimes one wildly successful product just isn’t enough. The past two years have been a wild ride for FreeCast Inc, during which time we’ve become one of the fastest-growing tech startups of all time, with Rabbit TV Plus reaching millions in only two years. But one thing that we’ve learned while riding Rabbit TV’s meteoric rise, is that the entertainment industry as we know it is ripe for disruption, perhaps even more so than we originally thought.
As the nation has grown frustrated with traditional pay-TV: cable and satellite subscriptions, Rabbit TV Plus offered a better option, courtesy of the web, which we believe will be the cornerstone of future TV experiences. For cord-cutters, our efforts have been a game changer. But while we’ve had the future in mind, the question quickly came to us, specifically from our customers, how we could revolutionize TV in the present. With its upcoming unveiling at the NAB show next week, Select TV is our answer.
While the use of smartphones and tablets is exploding, the word “television” still refers to a device that is far more prevalent, with almost all US households containing at least one, if not multiple. While it’s amazing that services like Rabbit TV Plus make it possible to watch your favorite shows on a 4 inch screen, any time any place, the optimal viewing experience continues to be in the comfort of one’s home, on a favorite piece of furniture, and on the big screen of the TV.
Select TV brings all the magic, not just of our Rabbit TV service, but of modern technology in general, to the familiar television screen. We’ve started with the obvious objective of most set-top devices: entertainment. Select TV delivers more of that than any cable box, and at a lower price to boot. Seamless integration of over-the-air content via an antenna means that you’ll never miss your local news, weather, and sports, without having to pay a dime for them. Everything else, over 50 years of television content, from your favorite episodes of “I Love Lucy” all the way up to last night’s season finale, is available on-demand. Even the latest blockbuster movies and hit TV shows from premium cable networks are available for pay-per-view, and thanks to price comparisons to rent or purchase content from multiple major sources, you can always be confident that you’re getting it at the best price.
You don’t have to worry about missing out on your favorite TV channels either. Quite the opposite in fact, Select TV is able to deliver premium pay channels on an à la carte basis, meaning you only pay for what you want to watch, and are never forced to pay for unwanted channels. Build and manage your own personalized bundle of premium channels, including those from major sports leagues like the NBA, MLB, NFL, WWE, and more, television networks like CBS, HBO, Showtime, Univision, and others, plus foreign TV stations from across the globe.
One of the goals of Select TV was to eliminate unnecessary devices, so we’ve made sure it’s the only one you need. WiFi connectivity puts the entire internet at your fingertips and on your TV screen, integration with external hard disk or cloud storage means that you can just as easily access your own library of content without any extra hoops to jump through, while Miracast and AirPlay support mean that you can cast anything from the small screen of your mobile device to the big screen of the TV.
The Select TV experience doesn’t end with entertainment. This small device packs all the power of a quad-core PC, which is more than enough to facilitate most of the common computing functions that we rely on every day. Just like your tablet or smartphone, Select TV makes it easy to browse the web or check your email. A full QWERTY keyboard makes composing anything from a tweet to an email a breeze, while you can also connect your own mouse and keyboard via USB or Bluetooth and use Select TV just as you would a full blown computer. Similarly, the web browser gives you the option of feature-packed desktop versions of webpages, or their mobile counterparts which are often faster to load and easier to navigate.
Our focus on the future remains strong with Select TV, as we’ve built this device to be capable of replacing or connecting to devices that you may not yet even own. As more and more devices, even common household appliances, become connected to each other and the web via the Internet of Things, Select TV will be able to turn your TV into a hub for your whole home, managing home security and automation.
Select TV is about more than just putting video on a screen. What we’ve done is we’ve reimagined television, from two perspectives: both television as a service, and the television device. While traditional pay-TV products thrive on a lack of choice, forcing consumers to take and pay for content that they don’t want, Select TV does the exact opposite, giving users all the options to be able to get the content that they love in the cheapest and most convenient way. It also transforms any television set, which is usually the largest screen in any given room, into a powerful multi-functional platform with practical uses, rather than a big box with little purpose when you aren’t parked in front of a TV show or movie.
We know that Select TV will be nothing less than a game-changer, which is why we’re so excited to finally unveil the product in Las Vegas next week, at the National Association of Broadcasters’ show. At the ShowStoppers media reception on Sunday night, journalists and other industry figures will have a chance to get up close and personal with our revolutionary new device; our company’s first since the humble beginnings of Rabbit TV. Select TV will continue to be available for preview throughout the NAB show at our company’s booth. I’d like to personally invite everyone who will be in Las Vegas for the show to stop by and see me, check out the product, and ask any questions you might have. We’ll be in the Startup Loft in the North Hall of the Las Vegas Convention Center, booth number N7132.
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