The Cord Cutter’s Dilemma: Why So Few People Actually Take the Step
We wouldn’t count device manufacturers out either. Roku, AppleTV and AmazonFire have all been investing in the quality of their interfaces, trying to create an all-encompassing voice-controlled guide that allows users to easily sort through the range of app-based programming on the device. It’s easy enough to see the device manufacturers throwing in the ability to receive over-the-air broadcasts as a way to entice customers who want those live linear feeds too. It doesn’t solve the price issue for families, but for anyone who is looking to cut down to free over-the-air, plus one or two subscription services, it could prove to be just the ticket.
It will be a while before we see just how big a movement cord cutting will become or if the nation’s pay-TV providers finally come through with the sorts of innovations that create experiences that justify their high prices. In the interim, however, we should see many more products aimed at helping to make cord cutting a more user-friendly experience.