It’s getting harder and harder to claim that cord-cutting in the US is just a myth.

In the third quarter, the top pay-TV providers—which account for 95% of the market—lost about 150,000 video subscribers, compared with just 25,000 in the same quarter last year, according to Leichtman Research Group. It’s not an enormous loss from those providers’ 95 million subscribers, to be sure—but it’s a real one. The total number of pay-TV subscriptions in the US may well have topped out two years ago.

And the picture looks worse for traditional cable TV providers when you exclude telecom companies providing pay-TV, such as Verizon’s FiOS service and AT&T’s U-Verse: Those companies gained 330,000 subscribers, offsetting the losses of 439,000 subscribers from traditional cable and 40,000 from satellite cable.

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