Television habits are changing, and more often than ever, people are finding their current pay-TV offering out of step with their lifestyle. Like many decisions in life, at its core, it’s all about what you’re getting for your money. For most cable subscribers, the answer has generally been less and less for every dollar they spend, as cable prices continue to rise, while the offerings remain largely unchanged, despite rapid advance in technology over the past few decades. As new technology has become mainstream, consumer expectations have changed as well. More people are watching video on their smartphones and tablets these days, spending less time in front of the television set. It was only a matter of time before they began to question why they couldn’t watch content they pay hundreds of dollars for on the device of their choosing. TV providers’ products no longer match consumer expectations on a number of metrics, or which price is only one.
One way to put it in to perspective is to think of current cable TV packages like a buffet. It lets you choose the content you want to watch, but offers far more than you could ever consume at once. Unlike buffets however, the high price bears a closer resemblance to what you’d pay if you ordered every item on a buffet à la carte, regardless of the fact that you could only actually eat a fraction of it. To make matters worse, you can seldom take this content with you on a mobile device to watch when and where you please, taking better advantage of the glut of programming available. In the restaurant industry, buffets are often a good value for consumers with their “all-you-can-eat” proposition, but in the television industry, the bloated and pricey cable packages are more like going into a restaurant, and rather than being given a menu, being brought one of every dish on the menu and charged for each. It doesn’t make a lot of sense.
The relationships between content creators and the TV providers that serve up their content to customers means that the menu price of these items isn’t going down any time soon. Not on their own at least, in the strange land of cable TV where basic concepts like supply and demand don’t seem to apply. But the obvious way to achieve significant savings is to only pay for what you can actually consume. Buying your favorite shows or networks à la carte results in a much lower tab each month, and that doesn’t even take into account the fact that so much great content is available for free. All of that free content, which is virtually unlimited, is great for the TV equivalent of snacking: those times when you land on a show or channel after some surfing, without having sat down with a specific desire to watch it. Much like you wouldn’t order a full meal in a restaurant if you just wanted an afternoon snack, it isn’t very practical to pay up for premium content from your cable provider for those times when you just want something to watch and don’t particularly care too much about what. With the millions of hours of free online video out there, you’re sure to be able to find something entertaining, if only with a little support from products like Rabbit TV Plus to help you find them.
In the long term, costs for all content will begin to come down too, as consumers begin to make economic decisions about how much to pay for what. Rather than blindly writing a check to the cable company each month for everything, they’ll start thinking about whether a show is worth $4, or whether they’ll keep watching if the price increases to $5. When consumers know exactly what they’re paying for, content creators will have to price their products reasonably, unlike the current situation where they can charge the cable providers whatever they want.
Currently, the burden is on consumers who want savings to seek them out. Cable TV has been ubiquitous for decades now, so we’re used to it being effortless. You flip on the TV, and everything is there. In order to tame out of control prices, consumers need to take charge of their viewing experience and begin to curate what they watch, rather than just surfing the channels. It takes some effort to do so, but it doesn’t need to be intimidating. FreeCast Inc strives to make it easy with Rabbit TV Plus, a service that brings familiarity and ease of use to hundreds of thousands of online videos from different sources across the web, for just $10 a year. The benefits of curating far outweigh the costs. In fact, cost is one of the key benefits, since you’ll be paying much less almost immediately.