These days everybody is pushing a new app, or website, or service. Since Netflix became a household name, there’s been no shortage of subscription video-on-demand services out there too, with even the TV networks getting in on the game. In an economy where businesses that haven’t made a single dime have drawn billions in venture capital, it’s easy to write many of these efforts off. But while FreeCast Inc’s Rabbit TV Plus often gets lost in that shuffle when it comes to the media, those with knowledge of the company can tell you that it’s a very different from anything else out there, not just in terms of their product, but in terms of their business.
Think of the new companies that frequently grab the headlines these days. You’ve probably heard about SnapChat, Twitch, Instagram, Tumblr, and others, most likely because these companies have produced billionaires overnight by having been bought out by big tech companies, despite having close to zero revenues. What’s the outlook for these companies or brands? Will they still be around or have value in 10 years? The answer is likely not. Just look at a list of companies that have been acquired by Google, and you’ll see that most of them have been shuttered, with their services discontinued.
Having seen this happen all too many times, for many startups, following in the footsteps of these companies becomes the goal, and the result is companies that are not designed for success. Instead, they’re designed to capture attention just long enough for one of the existing tech giants to notice and make them an offer. They’re designed to be fads, not businesses, and when they are bought up, it is generally to acquire their user base rather than the product or service provided, which in some cases ends up being more of a burden to its new corporate owners. It’s no wonder that some analysts are warning of another tech bubble. While exciting new startups are a dime a dozen, a mere few actually end up being purchased for large sums, making venture capital an increasingly risky undertaking.
While FreeCast Inc is a young company, it’s not your typical Silicon Valley startup. Rabbit TV Plus already boasts over 3 million users. Those are the type of numbers that most start ups dream of, yet FreeCast has achieved this without accepting a penny of venture capital. How was such a robust service funded, then? Via a subscription fee. While many freely available services struggle to reach as many users, Rabbit TV Plus boasts an audience of more than 3.5 million, each of which is not just a user but a paying customer.
Unlike so many more talked about companies, Rabbit TV has already proven its ability to make money. FreeCast Inc was built to last as a business, and ultimately to be profitable. Other startups are fully aware that the only way they can ever provide a return on investment is by being acquired for an outrageous sum, which is an unlikely outcome at best. We’re preparing for an IPO without taking any money from venture capitalists because we’re confident in our company’s ability to be profitable and grow, and to be a good investment for any member of the public that chooses to buy our stock.
We’ve already gotten FreeCast Inc into what we see as the best possible position for the coming changes to the pay TV landscape. And yet we still see nothing but growth for our service on the horizon, with several big opportunities coming down the pipe. We can look forward to an international launch and a new set top box slated for January, our continued retail partnership with Telebrands, and co-branded products with telcos, bandwidth providers, device makers, and the lodging industry, all of which should continue to fuel strong growth and bring Rabbit TV to an even larger audience.
Given current market conditions, building a sustainable business is already an accomplishment to be proud of, but we believe that Rabbit TV Plus can be so much more than just a money-making product. We’re on the cusp of a massive disruptive change to the television industry; the same kind that has devastated the newspaper business, travel agencies, countless retailers, and more. Our team knows this industry well and the direction that it’s headed in. Everybody talks about Netflix, but we were streaming Hollywood blockbusters to hundreds of thousands of users all the way back in the late 1990s. We used that experience to build Rabbit TV to be ahead of the trend, and we’re confident that our company will be not just a player, but a leader, even among the multi-billion-dollar media companies, as we all transition to a new era for television.
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