Digital Journal – Rabbit TV to Reveal Breakout Content Monetization Programs at NAB
Innovative distribution model offers new perspective on content delivery over the web
ORLANDO, Fla., March 27, 2014 /PRNewswire/ — Just days following the unveiling of the new Rabbit TV Content Partnership Program, the company announced its participation in NAB 2014 and its compelling plans for content monetization.
Rabbit TV’s recent entry into the online media marketplace is supported by millions of viewers and its massive electronic programming guide featuring 100,000+ freely available selections coupled with pay-per-view and premium channels.
The company’s new model, proven successful by the popular Rabbit TV service and based on subscriber behavioral data, identifies three unique content categories:
– Ad-supported – available for free to web users, provides the largest variety of options, including catch-up TV, and mimics the experience of DVR services offered by cable/satellite.
– Pay-per-view – whereby consumers access content on an a la carte basis. This includes the latest box office movies and popular cable series such as ‘Game of Thrones’, ‘Breaking Bad’ and ‘Dexter’, to name a few.
– Premium – simply the transition of cable/satellite scheduled programming onto the web via subscription. Top-tier channels like NBATV, NHL and CBS Sports Live are a few of the first to transition, as millions of dedicated web viewers await HBO, ESPN and others to follow.
The Rabbit TV model differs from other current online offerings in that it delivers all of these segments to consumers from a single universal access point.
This provides a stark contrast to Netflix, which by design offers a more condensed content selection due to its licensing structure and requires monthly subscription fees to keep up with trending demands. Rabbit TV’s model also takes a different approach compared to cable/satellite providers, which require subscribers to pay $100-200 monthly for ‘bundled’ offerings although they may only be interested in a few select channels/shows.
“Content is becoming more mobile, interactive and valued. The industry economics are in wider distribution across all shared sources vs. the single bandwidth choke-point currently stressing Netflix and Apple TV,” says William Mobley, CEO of Rabbit TV FreeCast Inc.
Additionally, the company intends to unveil plans of a unique ‘original programming’ format at NAB.
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