Discovery Communications signed its first long-form distribution deal with Hulu, a pact that grants the Internet TV service exclusive subscription video-on-demand rights to seafaring reality series “Deadliest Catch.”
Shows from across Discovery’s portfolio of channels, which will become available on Hulu and Hulu Plus on Jan. 1, 2015, include “Mythbusters,” “The Little Couple,” “Say Yes to the Dress,” “Treehouse Masters,” “How It’s Made” and “Homicide Hunter.” Hulu also has exclusive U.S. SVOD rights to Discovery Channel’s “Deadliest Catch” (pictured above), about Alaskan crab fisherman trolling the treacherous waters of the Bering Sea.
The deal will let Discovery “connect with new audiences” and build viewership for its networks across platforms, said Rebecca Glashow, Discovery’s senior VP of digital distribution and partnerships. “Hulu’s offering is as compelling for viewers as it is for programming partners, with a rich, brand-friendly environment to showcase both the strong lineup of Discovery content available on Hulu, as well as our world-class linear TV brands,” Glashow commented.
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