Dish Network Corp. (DISH) unveiled the first major Internet-streaming television service from a cable or satellite company, a $20-a-month set of 12 channels that targets U.S. customers who don’t want to pay for larger, more expensive TV packages.
Called Sling TV, the service offers live feeds of sports, news and scripted shows on TVs, computers and mobile devices and will start later this month, Dish announced today at the Consumer Electronics Show in Las Vegas. Walt Disney Co. (DIS)’s ESPN, Time Warner Inc. (TWX)’s TNT and CNN and others have agreed to supply cable channels.
Pay-TV companies experiencing little or no subscriber growth are being forced to offer products that aren’t tied to the traditional TV bundle to compete with cheaper Internet-based services that have attracted younger customers. Netflix Inc. has more customers than any single cable or satellite operator, with 37 million U.S. subscribers for an on-demand streaming video service that costs $8.99 a month.
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