Maker Studios, the Web video network owned by Walt Disney Co. (DIS), will produce short-form shows about everything from “Star Wars” fashion to games to help its new parent promote the next film in the space-adventure series.
Maker, the largest operator of channels on YouTube, has secured sponsors to help fund the shows, said people familiar with the matter who asked not to be named because they weren’t authorized to speak publicly. “Star Wars: The Force Awakens” is scheduled to open in theaters on Dec. 18, 2015.
The “Star Wars” package underscores why Disney bought Maker for $500 million in May. The Maker series will help the Burbank, California-based company boost awareness for “Star Wars” by employing online personalities already popular among viewers who weren’t born when the first film, “A New Hope,” opened in 1977.
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