Disney took the next step to bring Frozen everywhere Tuesday by teaming up with Google and launching its Disney Movies Anywhere service on Android. The launch makes it possible for consumers to watch Disney movies purchased on iTunes on Android devices, and also brings the Disney Movies Anywhere app to Android phones and tablets.
The end goal of Disney Movies Anywhere is to “show the value of digital ownership,” as Disney CTO Jamie Voris said during an interview. In other words: Disney wants you to keep buying its movies, even if you have long said goodbye to the physical disc.
Here’s how Disney Movies Anywhere works: Consumers who have previously bought a Disney movie on iTunes, or at some point gotten hands on one of those discs that comes with a “digital copy” coupon code, can now link their Google account with their Disney account (and yes, an ESPN account will work as well). After that, any digital purchase of a Disney movie made through iTunes will also show up in Google Play, and vice versa, provided that the iTunes account is also linked to Disney Movies Anywhere.
Read More