With the Supreme Court’s unfavorable decision for Aereo, the company known for streaming over-the-air broadcasts to web-connected devices was largely written off as dead in the water. But the company didn’t immediately shut down, and instead asked the FCC to essentially reclassify them as cable company, racing against the clock to try and find a loophole that would allow the company and its service to survive. Last week, that clock ran out, with the company filing for bankruptcy and finally admitting defeat. But while seemingly vanquished, the company’s fight has forever changed an industry. For the companies that will define the next generation of TV, while Aereo may not be one of them, the important question is what we can learn.
Aereo’s downfall is that it tried to challenge a powerful industry from the outside, effectively going around the very networks that their service was serving up to viewers. By giving those networks no incentive to work with them, the company made an enemy of the broadcasters. TV may be changing, but the incumbent players still have a role to play, and by taking on Aereo, they made sure that nobody forgets that. For a company to be successful in this space, they need the high quality and highly demanded content produced by the television studios. That means working with the networks, rather than against them.
FreeCast Inc has taken a different approach, creating an ecosystem for the world’s content that benefits content creators. We work with the networks, not around them. As the way the world watches TV transitions to a web-based format, FreeCast is helping to ease that transition, creating affordable ways for viewers to watch their favorite shows, and effective ways for content creators of all sizes to monetize their work, from multi-million dollar studios all the way down to individuals. Rabbit TV Plus is a media guide, designed to connect users with the content they want to watch, which is good for both sides.