In a major strategic shift, HBO will license the technology underpinning the standalone streaming service it plans to offer in 2015. The company has killed a project called “Maui” that would build the new streaming service in-house, according to an internal memo (see below).
Rather than build the technology internally, the company has struck a deal to use an external technology offering from MLB Advanced, according to sources familiar with the situation. MLB Advanced already provides white-label streaming technology for clients like WWE Network, but HBO will likely be its largest client. It’s unclear what this means for the future of HBO Go, the company’s existing streaming service for cable subscribers.
HBO hopes to launch the new standalone streaming service in line with the Game of Thrones season premiere in April.
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