The number of people watching television is continuing to plummet as many migrate towards online streaming.
The latest report by Nielsen suggests that traditional content providers are being heavily impacted by new, more consumer-centric services..
The number of individuals watching TV, for example, decreased by 4 percent last quarter when compared to a year ago. By contrast those viewing online streaming services grew by 60 percent. The figures reinforce the view of Netflix CEO Reed Hastings, who last week claimed that traditional TV broadcasts will be dead by 2030.
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