Lax United Marketing, LLC has announced that its premiere digital network “FTF – For the Fans” has launched a strategic partnership with FreeCast, a complete end-to-end OTT ecosystem replacing cable TV’s hard-wired infrastructure across multiple platforms through its SelectTV and SmartGuide services.  The company’s motto “We do for streaming, what cable did for TV” is a base description of this targeted initiative.

The launch date was April 3, 2020.

“We’re excited to have For the Fans on SelectTV. Most people associate streaming with video on-demand. Sports are different, people want to see them live, so these kinds of channels are a critical piece of offering a true replacement to cable and satellite television. FTF – For the Fans goes a step further than that, with a selection of fast-growing alternative sports people are more likely to consume via the web than more traditional cable TV.” FreeCast CEO William Mobley said.

FTF – For the Fans salutes the drivers of the sports industry – the passionate, rabid fans seeking a new sports experience along with exceptional coverage.  With content partnerships across professional and college rugby; international and college lacrosse; e-sports, basketball, hockey and the world of unique sport and content, FTF is “Alternative Sports.  Alternative Programming.”

FTF is available across multiple digital platforms including:  Samsung, Vizio, DistroTV, Xumo, Twitch, ZingoTV and Pluto. FTF can be seen in more than 60 million households worldwide.

There is also a customized OTT app available in your local app store.  “FTFNext” is available across multiple stores including: Roku, Chromecast, Amazon Fire, AppleTV, Xbox One, iOS and Android.  Download your free experience today.

“Our mission at FTF – For the Fans is to bring alternative sports and entertainment programming to as many eyeballs as possible,” said David Gross, President, FTF – For the Fans.  “SelectTV doesn’t only provide us another channel of opportunity to reach a base, it allows us to align with an emerging technology company changing how people view entertainment.”

Through the FreeCast technology, FTF fans and viewers will be able to access what they want, when they want, where they want.

About FTF – For The Fans

For the Fans is an emerging multi-platform home for video content, established to serve passionate fans and their appreciation for competition, sportsmanship and performance. Enjoyed across numerous global sports and entertainment platforms, FTF features a 24/7 broadcast and streaming application, including live and on-demand ((VOD) video, game and events, engaging interviews, predictions, analysis and a variety of original programming.

About FreeCast

FreeCast is a next-generation television provider that aggregates web-based content to replicate and expand upon traditional cable and satellite TV. The company’s SmartGuide technology powers its flagship SelectTV service, as well as other privately branded products, which together reach millions of customers. More information about the company, product, and technology can be found at freecast.com, SelectTV.com, and SmartGuide.tv respectively.