Former Hulu Chief Executive Officer Jason Kilar has signed up YouTube stars, major media companies and celebrities including Alec Baldwin for a new subscription video service called Vessel.
Vessel will offer some exclusive programs and early access to clips from popular Internet entertainers like Ingrid Nilsen and Rhett & Link for $2.99 a month, Kilar said in an interview. The goal is to lure fans who don’t want to wait three days for videos to appear on YouTube. Vessel also will offer a free service with more content, such as music videos from the major record labels and videos from Funny or Die.
Vessel is one of several companies trying to charge customers for short-form videos they currently see for free. Otter Media Inc., backed by former News Corp. executive Peter Chernin, has acquired stakes in two companies, Crunchyroll and Fullscreen Inc., that offer or plan similar services.
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