New revenues from over-the-top channel distribution solve major networks’ declining cable revenue conundrum online.
As FreeCast continues building consumer-centric TV experiences, the company is announcing plans to fulfill an age-old consumer wish: à la carte TV. Taking advantage of the audience provided by the National Association of Broadcasters’ Show in Las Vegas, FreeCast revealed intentions to allow subscribers of SelectTV to “pick and pay” for individual channels.
FreeCast CEO William Mobley explained the move. “FreeCast has always been à la carte TV, more than three years now we’ve been preaching it. Currently, our subscribers build their own personal TV packages to match their tastes and budgets, starting with a robust selection of content for $3 a month, plus whatever streaming services, skinny bundles, or pay-per-view content they want on top of that. But the calls for à la carte continue; not every consumer wants to manage all these standalone services. So we’re working with the networks to make what consumers want a reality: pick and pay for your favorite cable channels, and get it all on one monthly bill.”
Mobley and other FreeCast executives arrived in Las Vegas with an equally compelling offer for the major TV networks at the NAB Show: a turnkey mechanism OTT distribution. By utilizing the company’s Cloud Entertainment Platform, those channel providers can bypass investment in costly infrastructure, development, and marketing of their own consumer packages to offset declining cable revenues. In fact, FreeCast expects that most channels can be offered Ã la carte for three to five times their current local cable and satellite retrans fees.
FreeCast’s Cloud Entertainment Platform manages over 2 million pieces of content globally, and facilitates consumer access to free and ad supported streaming content, premium VOD services, pay-per-view shows and movies, and virtual pay-TV “skinny bundles” through SelectTV. These services will be joined, not replaced, by à la carte television channels in the company’s SmartGuide. With this addition, SelectTV continues to deliver unlimited entertainment choices to consumers on all of their devices.
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