As content comes down from YouTube, Rabbit TV commits to deliver eyeballs without interfering with provider revenue.
Cable TV’s ubiquity for a generation has familiarized consumers with the tiered model for paying for content, yet online streaming services often opt for a one-size-fits-all approach instead. Google-Owned YouTube is the latest example, launching its new subscription YouTube Red service, and essentially mandating that all content providers on the site to participate. While YouTube is smart to explore options for monetizing their own premium content, a potential boon for the users who seek to profit from the site, FreeCast CEO William Mobley warns that they may not understand the potential of the YouTube platform for traditional media companies with distinctly different objectives.
“When you think of YouTube, you probably think of funny viral videos and the potential for the site to turn amateurs into bona fide stars. But it’s not just for amateurs. It’s also a place for professional content creators, TV networks, studios, and the like to showcase their content, offering clips and previews for free to promote their paid offerings. It’s a fundamentally different intention from those trying to monetize content within YouTube, so forcing them to become premium content sellers via YouTube Red doesn’t jive with their strategic goals. As a result, we’re already seeing high profile departures.” Mobley explained, citing ESPN’s vanished presence from the popular site.
The controversial launch of YouTube Red serves as the latest example of the confusion that consumers must contend with when opting to get their content online. FreeCast has long argued that it’s essential to make the navigation of online content not just simple, but more familiar, acknowledging that the best way to do that may be the most obvious: with a cable-style tiered offering including free ad-supported content, some content supported through a mixture of advertising and subscription revenue, and individual pay-per-view selections.
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