Industry veteran and FreeCast CEO William Mobley says it’s essential that the TV industry shape up to avoid burdensome regulation.

On the heels of sweeping new net neutrality regulations, politicians have already begun chattering about further ratcheting up the scrutiny of cable and broadband providers. Lack of competition, high and rising prices, and poor customer service are among the familiar consumer complaints which politicians are now taking up. That means trouble for the current TV industry, according to FreeCast CEO William Mobley. As several senators and presidential candidates have suggested that the FCC take a closer look at TV and broadband pricing, the specter of rate regulation looms.
While the TV providers have never been popular among consumers, Mobley suggested that they can and should turn that around: “People love their favorite TV shows and movies, so you would think that they’d love the companies that bring those to them. And in the case of OTT companies like Netflix, they do. But with the cable providers, it’s frustrating because of how consumers have to get it. They have to pay for so much that they don’t want, that drives up the price. Because the price is high, they try to disguise it with fees and gimmicks. Because it’s not transparent, that leads to confusion and customer service problems… And those are the very things regulators are now being asked to look at. If consumers had a few more options, that were straightforward, a lot of the big complaints would go away, and with them, the regulatory threats.”
Billions have already been spent by the TV providers to deliver multiscreen experiences, with mixed results. Mobley says that FreeCast is already aiding its content partners in this sometimes rough transition, and can likely do the same for other companies in a more cost-effective manner than these big go-it-alone projects. With nearly 4 million paid subscribers, the company’s flagship product, Rabbit TV Plus, as well as its upcoming Select TV platform, are perfect tools to help TV providers re-emphasize the value of their own services as well as to engage those that do not currently subscribe to pay-TV.