Rabbit TV creator says the media continues to ignore the obvious solution to cord-cutting fears.
The big media companies continue to grapple with the loss of both subscriber and ad revenue from their pay-TV partners. As their stock prices mourn the slow demise of cable TV, their leaders fail to realize that the cable TV business model that had served them so well for decades is still alive and well on the internet, where they have thus far often feared to tread. FreeCast’s Rabbit TV is the agnostic marketplace that brings consumers and content producers together. But while consumers have lined up for Rabbit TV to the tune of 4 million, content producers are just now starting to embrace what has worked offline and transfer it to the web.
“The big content companies compete with each other, but consumers want access to them all. Grocery stores put Coca Cola and Pepsi on the same shelf as a convenience to consumers, and as a result everybody makes money. That’s what cable TV did too, giving competing networks a sandbox where they could play nice together for the sake of their customers who have no intention of choosing sides. FreeCast has recreated that sandbox online, and it delivers the same benefits that cable has for years: a tiered system where they can monetize their content three ways: supported by advertising, by some combination of advertising and a subscription fee, and a pay-per-view basis.” FreeCast CEO William Mobley pointed out, illustrating that the business model that media companies are struggling to keep alive in its analog format is readily available in digital.
Rabbit TV Plus is a Media Aggregation Platform which creates a one-stop-shop for consumers to access media from across the web. While this currently includes almost all of the content available via cable TV today, greater integration would allow the platform to truly replicate the cable experience for viewers and content providers alike. FreeCast’s content team is ready and waiting for any content provider that wants to plug in to Rabbit TV and its audience of 4 million.
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