As more consumers look to dump pay-TV, Rabbit TV promises to anchor a web TV experience.
The number of consumers who have already cut the cord, or plan to do so in the near future, continues to rise. Each month, new devices and services hit the market, with each one making it ever easier to leave pay-TV behind for good. These cord-cutters make up a large portion of FreeCast’s 4 million Rabbit TV Plus subscribers, and the company has made no secret of the fact that they expect many more to join them. That will be the focus of a new marketing push, positioning a revamped Rabbit TV as an essential to, and near synonymous with cutting the cord.
FreeCast CEO William Mobley explained the appeal of his service those abandoning traditional television: “Cable TV isn’t just expensive, its price has risen far faster than inflation or incomes. Unsurprisingly, a lot of consumers see an opportunity to save big money simply by getting their entertainment elsewhere. There’s no shortage of sources online. Much of the same content you watch with cable TV is free online, while even subscription and pay-per-view libraries cost a fraction of a monthly TV bill. That’s why we’re working with Telebrands once again to launch Rabbit TV Gold. For anyone serious about escaping high monthly cable bills, it’s going to be an absolute must-have.”
A little more than two years ago, Rabbit TV burst on to the scene, reaching 1 million users in just 6 months, faster than other online video services like Netflix and Hulu as well as fast-growing social media startups like Facebook and Twitter. Since then, FreeCast has transitioned those users over to the all new Rabbit TV Plus , which now boasts nearly 4 million subscribers who use the service to access hundreds of thousands of television shows, movies, live events, streaming channels, radio stations, games, and more, from hundreds of online sources, on all of their WiFi connected devices.