Working with broadcasters, FreeCast’s technology will reduce costs of OTA content delivery, while making new niche “Microchannels” more widely available
As broadcasters are looking beyond local studios for content, FreeCast has finished developing a new broadcasting platform that allows for distribution of content beyond the web and on to low-power OTA broadcast television stations. Video can be sourced from studios, field locations, or the web, and the platform allows them to be output directly to both TV station headends and web video feeds across FreeCast’s own branded platforms and social media channels.
“We’re excited to use our technology to enable a Next Gen TV experience. This isn’t the broadcast TV that your grandparents knew anymore. Our platform allows the same programming, the same channels, plus new niche channels to be delivered via Over-the-Air (OTA) broadcasts and digitally via IP, reaching the web and mobile simultaneously. This is a tremendous opportunity for broadcasters to both cut costs and more fully utilize their infrastructure and the airwaves. The end result will be more content of higher quality reaching consumers on more devices.” FreeCast CEO William Mobley explained.
The media industry has expected growth under the Trump administration, with deregulation being spearheaded by FCC Chairman Ajit Pai. Making good on that promise, the FCC has already rolled back the long-standing “Main Studio Rule” requiring broadcasters to maintain physical studios in the markets in which they transmit. Relaxation of this rule means that broadcasters can save money by centralizing operations, and as they prepare to do so, FreeCast now has the technology ready to serve them.
FreeCast’s platform reimagines the traditional cable and satellite TV infrastructure, making use of low cost distribution, offering varieties of market-driven MicroChannels, and merging OTA with OTT content while growing into new ATSC 3.0 opportunities that are no longer hampered by costly closed systems. With content digitally managed, targeted, and delivered, distributors will be able to quickly and efficiently reach the largest possible audiences by being where consumers are now turning for television: the web and local broadcasts.
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