While Academy Awards handicappers are preoccupied with the movie categories at The 72nd Annual Golden Globe Awards, the most intriguing faceoff is occurring over on the television side: Netflix vs. Amazon. The two streaming services are going head to head for the first time in the best musical/comedy series category, where Amazon’s Transparent will be facing off against Netflix’s Orange is the New Black.

The nominations are a huge coup for Amazon, which received its first major award nominations ever for its first great seriesTransparent: best musical/comedy series and best actor in a musical/comedy for Jeffrey Tambor. It represents an important step forward for the upstart content provider, in its quest to join the ranks of television’s most respected outlets.

While insisting that he wasn’t solely competing with Netflix, Amazon Studios director Roy Price told me last summer that receiving recognition from a major awards body (as Netflix had been doing since last year’s Emmys) was very important to the company. “It could be great for us, and it gives the part of the audience that hasn’t tried the shows yet an idea that people are responding well to these shows,” Price said. “So, we’d love to see some love from the Emmys or the [Golden] Globes.”

Read More