Cord cutters just had their best week ever.
Television, an industry that usually moves at a glacial pace, suddenly appears to be hurtling toward unbundling. In less than two weeks, some of the most influential content companies in the media industry announced plans to sell an Internet-based service directly to subscribers.
First, ESPN announced plans to start an online subscription service centered on the NBA. Then HBO made the much-anticipated announcement that its popular streaming platform will be available for purchase in some form starting next year. A day later, CBS dropped the bomb: a subscription that provides access to nearly all of the company’s content with little to no delay.
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