It’s been more than a month since HBO confirmed its long-awaited plans to launch an online-only version of the premium TV network that wouldn’t require a cable subscription. While there are still no real details about exactly what customers are getting or how much they want to pay, it does look like you’ll be ordering the service through the same cable company you’re trying to get away from.
Last week, HBO CEO Richard Plepler explained during a discussion at the Paley Center for Media that he doesn’t believe the existence of a standalone version of HBO would not cannibalize its pay-TV business, figuring there are between 10 to 15 million broadband-only consumers who would sign up for the service. Hopefully, that’s an indication that the service’s price point will be reasonable.
More importantly, Plepler pish-poshed the notion that the streaming-only service would hurt the cable companies that currently make upwards of $15/month for HBO.
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