Time Warner’s HBO has finally taken the wraps off of its long anticipated standalone HBO streaming service, which it has dubbed HBO Now (rather than an extention of HBO Go as previously thought). The service will cost $15 a month, which is about the same as what it would cost with a cable subscription. While the company has stated that it will launch in mid-April, no official date has been given, though many speculate that the launch will coincide with the premiere of the fifth season of their exclusive hit Game of Thrones.
HBO is also working with device and OS makers to get the HBO Now service onto a wide variety of devices. Apple, Google, and TiVo have all been identified as partners, but with so many other companies developing streaming sticks and set top boxes, catering to cord cutters and others who prefer to get their content outside of traditional pay-TV subscriptions, HBO Now integration will be highly sought after. This follows news that HBO Go will be making its debut on Sony’s Playstation 4 console.