Between one and two million HBO Now users are a sign that cord-cutters crave content.
As consumers continue to dump pay-TV, all signs say that they’re doing anything but cutting back on the amount of video that they’re watching. They’re simply getting it from other sources, and for obvious reasons. Long established as a premium product, logic would suggest that a luxury like HBO would be one of the first expenses cut by a frugal consumer, but instead, it’s the hundreds of unwanted channels that consumers are forced to pay for getting the axe.
“These numbers show that consumers are willing to pay $15 for HBO. But they’re not willing to pay over $80 for a bunch of channels, most of which they will never watch. I think the perception has been that consumers are just becoming cheap, cutting pay-TV out of their budget. But the reality is that they just want to spend a little more wisely. The fact that millions of people have signed up for a premium subscription video product in a matter of weeks proves what we’ve known for a while now. Rabbit TV Plus is, at its core, a tool to help consumers get whatever they want to watch in a wiser and more cost-effective manner.” FreeCast CEO William Mobley explained.
As HBO and other OTT services enjoy rapid success, FreeCast may stand to gain the most in the long run. With so many users subscribing to, not one, but many streaming services, FreeCast’s flagship product Rabbit TV Plus stitches them all together within a single interface, making all the content that a user has access too accessible from anywhere on any device. As the number of OTT products grows every month, consumers are increasingly turning to solutions like Rabbit TV to manage their web TV experiences.