With recent news that HBO and CBS are making a go of the subscription stream business, the subject was, naturally, on the minds of top execs in the space Tuesday at Variety‘s Entertainment & Technology Summit.
A panel on the state of the streaming entertainment biz raised concerns about how precarious SVOD can be, as Redbox recently discovered along with Verizon as a joint venture was shuttered earlier this month. For Erin McPherson, chief content officer at Maker Studios, it highlighted the difficulty in determining what a subscription service is going to mean for consumers.
“If you’re going the aggregation route, you have to really double down, triple down — have as much television and content as Netflix has,” McPherson said. “Or if you’re going the brand-specific, niche route, is your content strong enough? You can’t live in the middle. In the middle, you die.”
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