Cable TV has long been a content aggregator, but as the concept of pay-TV moves online, consumers’ understanding and expectations are shifting. Thanks to popular services like Netflix, Amazon, and Hulu, the content library model is what comes to mind when people think of web-based TV services. FreeCast’s own Rabbit TV Plus is a notable exception, reimagining the aggregator concept for the web, which has created some confusion, since there aren’t any other services out there doing the same thing to be compared to. As a result, Rabbit TV Plus the aggregator gets lumped in with libraries, producing an apples to oranges comparison at best.
An online content library works more or less like the brick and mortar library you may be familiar with. They own a finite collection of content (in this case, books), as well as the facilities to host that content (in this case, a building full of shelves). Netflix works the same way. Just like a library owns books, Netflix owns content. And while a library needs a physical building to host their content, Netflix hosts and delivers the video content that they serve up. But what happens when you want to watch something that Netflix doesn’t have? Sadly there’s no Netflix equivalent of an inter-library loan, so the answer is simply that you’re out of luck.
While like Netflix, Rabbit TV Plus also puts videos on your screen, it works very differently. Another aggregator to compare it to would be something like Google News, or other similar websites that have largely replaced the print newspaper. What Google News does is collect links to news articles from across the web. Google doesn’t create or own any of the content, nor do they even host it on their own servers. They simply put links to content that is spread across thousands of websites worldwide, taking users away from Google News and to websites where the content originated. This is tremendously useful for the user because it makes it easy to find content and helps them discover so much more content than any one source ever could. While every article on Google News is already available somewhere else for free, even if you check dozens of websites in one sitting, you still won’t find a fraction of what is made available by this single tool.
Content libraries like Netflix have become popular because they allow you to pay once a month for unlimited access to a wide selection of content. While the value proposition compares favorably to high-priced cable TV, in this day and age consumers have an endless appetite for entertainment of all kinds, meaning that a limited library of content can be burned through rather quickly. That’s why at FreeCast Inc, we set out to build an aggregator rather than other library. Our biggest advantage is the ability to offer quite literally everything, pulling from thousands of sources. That means that we can serve up as much content as consumers want. While libraries can often mean disappointment if you want to want to watch something that they don’t offer, Rabbit TV Plus will direct users to where they can find what they want to watch as long as it’s available on the internet in some form.